Advisory December 27, 2024
Marketing Automation Strategies to Maximize Lead Conversion
Marketing automation offers you a dynamic approach to streamline lead nurturing, making the client acquisition process more efficient and personalized.
July 24, 2013
New York Accounting Firm Wins Top Advertising Award
WeiserMazars LLP, accounting, tax and advisory services firm, received first place in the Ad Campaigns with a Spend of Over $25,000 category for its “Exactly Right” campaign.
July 2, 2013
Small businesses getting more sales via mobile devices
Taken together, the one-two punch of the flashy ZippyCards and the catchy ZippyPitch is all aimed at corralling new customers via their smartphones.
May 21, 2013
66% of small businesses planning on spending more on digital marketing
In a hyper-connected world where a strong online presence could mean better growth opportunities for business, 2013 looks to be another year of significantly increased online investment for small businesses.
May 6, 2013
Strategies For Social Media
Here’s your next best strategy for social media: Go home, go to bed, and try to forget you ever got suckered into spending untold thousands of dollars to some nitwit marketing firm to develop your “Social Media Strategy.”
Technology April 29, 2013
4 Tips for a Successful Client Newsletter by: Kristy Short, Ed.D.
A client newsletter is one of the most effective ways to ‘speak’ to your clients. A newsletter not only provides a regularly scheduled touch (or contact), which makes your clients feel connected to you, it also builds loyalty and drives sales.
April 22, 2013
Great Leaders Make Themselves Replaceable!
What would happen if you suddenly and unexpectedly could not work? What would happen to your firm? Would things run smoothly, or would it be utter chaos?
April 17, 2013
Build Your Firm Offers Free Webinars for Accounting Firms
Build Your Firm recently announced it will host a series of Lunch and Learn webinars to help small to mid-sized accounting firms market their services.
April 2, 2013
What Small Businesses Want from their Accounting Professional
In January 2013, The Sleeter Group conducted some research of small and medium-sized business (SMB) owners across the US. The goal of the research was to learn about what SMBs want from their outside accounting firm.
January 28, 2013
Onsite Networking… There’s a lot of Life in Face-to-Face Forums
Social media rocks. I get it. I’m out there…posting to Walls, tweeting, Linkin’ it up! I’m also soaking up the information that comes in from my social media channels.
January 28, 2013
Has Your Firm Accessed the Power of the Crowd
CPA firms across the country continue to look for innovative ways to market their services, people and organizations as a whole. And branding and design are often important components to successfully executing an effective marketing strategy.
December 18, 2012
For Marketing Success, Channel Your Inner Journalist
The best marketing communications tell a story that is concise, clear, and simple
November 30, 2012
Why Websites are the Place for Leads
Now that the Internet has made networking virtual, you can focus more on your business by having an online strategy to secure referral sources and get warm, and hopefully hot, leads.