Marketing May 19, 2025
The Association for Accounting Marketing award, which was presented to Lewis on May 13, recognizes a marketing professional who has shown outstanding performance in the field of accounting marketing.
May 13, 2025
April 30, 2025
March 19, 2025
January 14, 2025
October 31, 2013
We have been heading toward this turning point for several years, driven by the mass adoption of the Internet.
October 30, 2013
Looking at the net profit margins of financial statements from September 2012 to September 2013, accounting firms were the second most profitable industry in the Sageworks database.
October 9, 2013
New Survey Finds U.S. Small Business Owners Burn More Than 4 Billion Hours a Year On Support Functions - Draining Time, Energy and Passion for Growth
September 30, 2013
How a tech-savvy firm owner leverages his experience with advanced technologies to create a lucrative new service offering
September 30, 2013
Recently I had a fellow CPA visit our firm in Bloomington, Indiana. We spent a few hours talking about processes, growth, the importance of websites, and staffing…all good stuff. Before he left our visitor told me, “Your office has a really comfortable feeling to it, when I walked in it just felt right.” He also…
August 29, 2013
Content marketing is today’s hot topic. You certainly can’t ignore it (not that you want to)—with countless articles on hand that tout the importance of developing useful, timely content to support a strong marketing program.
July 31, 2013
The Small Business Authority Finds Independent Business Owners Are Lax About Security Concerns
July 24, 2013
WeiserMazars LLP, accounting, tax and advisory services firm, received first place in the Ad Campaigns with a Spend of Over $25,000 category for its “Exactly Right” campaign.
July 2, 2013
Taken together, the one-two punch of the flashy ZippyCards and the catchy ZippyPitch is all aimed at corralling new customers via their smartphones.
May 21, 2013
In a hyper-connected world where a strong online presence could mean better growth opportunities for business, 2013 looks to be another year of significantly increased online investment for small businesses.
May 6, 2013
Here’s your next best strategy for social media: Go home, go to bed, and try to forget you ever got suckered into spending untold thousands of dollars to some nitwit marketing firm to develop your “Social Media Strategy.”
Technology April 29, 2013
A client newsletter is one of the most effective ways to ‘speak’ to your clients. A newsletter not only provides a regularly scheduled touch (or contact), which makes your clients feel connected to you, it also builds loyalty and drives sales.