Marketing
Latest News
Patriot Software Adds Free HR Center For Users
Applications Open for Qualifying Advanced Energy Project Tax Credit
Review of CCH AnswerConnect Tax Research- The Accounting Technology Lab Podcast – Sept 2024
Accountant Pleads Guilty to Filing False Tax Returns in Connecticut
![scott_cytron_102676651_10276557](https://www.cpapracticeadvisor.com/wp-content/uploads/sites/2/2022/07/960/scott_cytron_102676651_10276557.png)
How to Make Twitter Conversations Happen for Your Firm
“Here he goes again,” I’m sure you’re thinking. Here’s yet another column or article written for accounting consumption about how to use social media. I’m sensing you’re kind of tired of these pieces, right? The fact is, if you’re reading this column, it may mean you really are interested in how to improve your social […]
![tradeshow1_11574971](https://www.cpapracticeadvisor.com/wp-content/uploads/sites/2/2022/07/15976/tradeshow1_11574971-768x590.png)
8 Tips to Finding New Clients at Trade Shows
Trade shows remain a viable marketing option for accounting firms, yet many practitioners still don’t see the value. The fact is that if the appropriate level of planning is applied, trades shows can prove exceptionally successful in terms of lead generation and networking. Firms must first think through such items as budget, the right shows to attend, and materials (booth, kiosk, giveaways, marketing collateral, etc.). When all the pieces come together, attending a show can prove highly valuable.
The 4Cs of Brand Management: How to Take Control of Your Brand
There are plenty of reasons to care about your brand, and high among them should be to make your voice heard: your unique voice. Voice is the contribution made to something larger than oneself. It’s the medium for sharing one’s purpose, values, talents and vision for the future. Yes, there are plenty of examples in contemporary society of people creating a shallow brand seemingly for the sole purpose of increasing the number of social media followers. But, before you too hastily follow that line of thinking, consider the bigger picture—and your values. Where do you want your name and legacy to appear in people’s minds and hearts?
![squirelemkinco-website-example_11600559](https://www.cpapracticeadvisor.com/wp-content/uploads/sites/2/2022/07/16089/squirelemkinco-website-example_11600559.png)
2014 Review of Website Builders and Tools for Accounting Firms
So where do you place your firm's website on your list of priorities for your firm? Do you see it as a necessary evil that has to be dealt with just to “be in the game?” Or, do you see it as the gateway to serving your clients for the coming years? Chances are you are probably somewhere in the middle.
![smartphone-coupon1](https://www.cpapracticeadvisor.com/wp-content/uploads/sites/2/2022/07/16061/smartphone-coupon1_11597994.png)
Retailers Use Smartphone Coupons to Increase Spontaneous Shopping
Cherries were not on Diane Richards' grocery list on Monday, and yet they made it into her cart.
![SocialMediaIconcollage1](https://www.cpapracticeadvisor.com/wp-content/uploads/sites/2/2022/07/15651/socialmediaiconcollage1_11506145-768x521.png)
5 Marketing and PR Tactics for Small Accounting Firms
While larger firms may seem to have an advantage over their smaller counterparts because they allocate more money toward marketing and public relations, there’s no reason why smaller firms can’t do what they can to market their practices.
The Secret Sauce to Beating the Competition
His firm has seen around 70 new clients since it opened, and business increased by 50% last February. James says that much of his success lies in his team’s terrific focus on giving his customers what they want, something he feels is often overlooked in other firms who are too busy chasing the next prospect.
![youtility-for-accountantsjpg1_11350907](https://www.cpapracticeadvisor.com/wp-content/uploads/sites/2/2022/07/14718/youtility-for-accountantsjpg1_11350907.png)
Are You a YOUtility? How Smart Accountants Are Helping, Not Selling
If you haven’t heard of the YOUtility concept, you are missing out on the most important marketing concept of the mobile age. YOUtility is a new way of marketing your firm’s services that enables you to become inherently and genuinely useful to prospects and clients.