Marketing
Latest News
Patriot Software Adds Free HR Center For Users
Applications Open for Qualifying Advanced Energy Project Tax Credit
Review of CCH AnswerConnect Tax Research- The Accounting Technology Lab Podcast – Sept 2024
Accountant Pleads Guilty to Filing False Tax Returns in Connecticut
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CCH Names Shari Dodgen as Director of Strategic Relationships
Former CPA Practice Advisor publisher Shari Dodgen has been appointed as CCH's Director of Strategic Relationships
Is Your Firm Plugging In, Or Pulling Out?
We have been heading toward this turning point for several years, driven by the mass adoption of the Internet.
How to Use Your Firm’s Financial Performance as a Selling Point
Looking at the net profit margins of financial statements from September 2012 to September 2013, accounting firms were the second most profitable industry in the Sageworks database.
OfficeMax Opens New Small Business Services Centers in Stores
New Survey Finds U.S. Small Business Owners Burn More Than 4 Billion Hours a Year On Support Functions - Draining Time, Energy and Passion for Growth
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Mastering the Art of Technology
How a tech-savvy firm owner leverages his experience with advanced technologies to create a lucrative new service offering
Looking and Feeling Great! The Five Key Components of Your Firm’s Brand Image
Recently I had a fellow CPA visit our firm in Bloomington, Indiana. We spent a few hours talking about processes, growth, the importance of websites, and staffing…all good stuff. Before he left our visitor told me, “Your office has a really comfortable feeling to it, when I walked in it just felt right.” He also mentioned that the signage outside our office was consistent with the brand inside the office and our landscaping was well-maintained.
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Understanding Content Marketing Can Help Your Firm
Content marketing is today’s hot topic. You certainly can’t ignore it (not that you want to)—with countless articles on hand that tout the importance of developing useful, timely content to support a strong marketing program.
Small business survey shows continued increase in use of social media
The Small Business Authority Finds Independent Business Owners Are Lax About Security Concerns