Advisory December 27, 2024
Marketing Automation Strategies to Maximize Lead Conversion
Marketing automation offers you a dynamic approach to streamline lead nurturing, making the client acquisition process more efficient and personalized.
Firm Management January 31, 2023
How Organic Social Media Can Help Your Firm
While many firms have used paid social media at some point, fewer have invested in their organic social media marketing.
Small Business January 9, 2023
78% of Small Businesses Say TikTok Ads Have Boosted Profits
In addition, one in 10 small businesses went viral on TikTok organically, according to a new survey from Capterra.
Technology December 28, 2022
5 Core Components of Your Firm’s Social Media Strategy
If you are tired of wasting time and money on social media tools and creating content that doesn't help your firm meet its growth goals, it is essential to get strategic about social media.
Firm Management December 20, 2022
3 Communications Opportunities for Accountants in 2023
All indicators suggest the accounting industry is poised for another year of growth. While the economy is uncertain, client needs are expanding, and it’s not time to pump the brakes on investing in your future.
Firm Management November 4, 2022
5 Communication Tips for CPAs in the Digital Age
Keep clients by tailoring their services to each individual's needs and concentrating on the most crucial tasks, such as increasing their company's revenue.
Firm Management October 18, 2022
3 Fresh Email Marketing Tips for Accountants in 2022
Every successful team of accountants holds clear insights into their ideal clients — who they are and what industries they’re involved in.
Firm Management August 26, 2022
Boost Your Firm’s Local Google Ranking With This Single Tip
If you have a Google Business Profile – it’s free – this single tip can boost your local listing to the top of the search page rankings on mobile and desktop.
March 5, 2021
Edge Marketing Expands CMO Offering for Legal and Accounting Firms
Edge Marketing has long provided executive-level communications and marketing advisory services for clients seeking more than management or tactical support for PR or marketing. The agency’s fractional CMO services reflect the expansion of this ...
March 1, 2021
To Post or Not to Post? Choose Wisely, Your Firm’s Reputation Relies on It
Social media can be a rewarding place for accounting firms – it provides a platform to build relationships with customers and prospects and, ultimately, grow revenue. And the benefits have never been greater. In fact, a recent study from Sprout Social ...
November 21, 2017
Engineering Marketing for the Accounting Firm Go-Getter
As a risk-averse group, engineers like to know that what they are looking at is safe. Therefore, having an SSL Certificate on your site will help in a couple of ways. First, it demonstrates to the search engine that you’ve put additional security ...
August 11, 2017
4 Marketing Tips to Keep Your Accounting Firm Top of Mind with Contractors
Contractors are unique when it comes to location. Their office often changes based on the project location. Knowing that, what can you do to maximize your efforts to reach these nomadic business pros?
August 18, 2016
3 Ways Accounting Firms Can Reach Millennials
If you’re part of an accounting firm, there is no denying the importance of reaching this age group. By 2020, 46% of all U.S. workers will be millennialsi. By 2025, that number could rise to 75%ii. While the business world is making strides to attract ...