Firm Management February 6, 2026
Wipfli Partners with The Caddie Network
Wipfli and The Caddie Network will bring to life the connection between elite caddies and trusted advisors.
July 11, 2016
Ten Tips for Accounting Firm Websites
No matter how web designs change over time or what tools come out to produce them, you can count on these ten hard truths. If you’re willing to accept them, you’ll get the most out of your website and you’ll avoid making rookie mistakes.
July 7, 2016
How Accountants Can Use Video Marketing
Using video is the next best thing to being face-to-face with prospects. It allows your prospect to get to know you in a very unobtrusive way with no risk to the prospect. It also produces amazing results when it comes to search engine rankings.
May 19, 2016
Bonnie Buol Ruszczyk Joins Association for Accounting Marketing Board
Bonnie Buol Ruszczyk, founder and president of Atlanta-based professional services marketing firm bbr marketing, will join the board of directors of the nation’s premier organization focused on marketing for accounting firms and individual accounting ...
May 3, 2016
14 Marketing Tips To Attract More Tax Preparation and Accounting Clients
Certified public accountants (CPAs) and tax preparers who own their own small businesses have A LOT on their plates.
May 3, 2016
New Firm Marketing Solution Amps Up Social Media, Reputation Management
In addition to timely, formatted content on a wide range of topical business subjects, the Social Media Solutions suite of options includes a comprehensive platform that facilitates publishing to unlimited social accounts as well as reputation ...
April 18, 2016
Accounting Firms and the Art of Marketing
Understanding your firm, your people, your proficiencies will prepare you to understand who are the best fits for your offerings and capabilities.
April 7, 2016
Marketing to the New Boom
Millennials…Millions strong, big spenders, and all about the selfie…so how do you market to them?
March 28, 2016
Small Businesses Still Hesistant on Digital Marketing
Two reasons shape small businesses' decisions to hold back on digital marketing: (1) Perceived costs of digital marketing, and (2) inexperience with the required tools and strategies.
March 24, 2016
Millennials Prefer Facebook, YouTube For Purchasing Decisions
Their preference for videos has most Millennials turning to YouTube and Facebook, which frequently embeds video content. The report was commissioned by Sacunas, an integrated business-to-business (B2B) marketing agency.
February 10, 2016
XCM Appoints Susan Nolan as CMO
In this new role, Nolan will be responsible for leading the marketing strategy to advance XCM’s customer-guided approach to providing digital automation solutions to accounting and corporate professionals.
January 12, 2016
6 Ways To Increase Leads From Accounting Firm Websites
You probably already know that your prospects are online. But you might be surprised just how many of them rely on the Internet for researching professional services partners. A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or...…
December 3, 2015
5 Ways to Differentiate Your Firm From The Pack This Tax Season
In differentiating your firm, you can speak in greater detail about the focused services you offer and the value of those solutions to clients. Furthermore, you no longer have to communicate to the masses, but rather can directly target to the ...