Marketing
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Patriot Software Adds Free HR Center For Users
Applications Open for Qualifying Advanced Energy Project Tax Credit
Review of CCH AnswerConnect Tax Research- The Accounting Technology Lab Podcast – Sept 2024
Accountant Pleads Guilty to Filing False Tax Returns in Connecticut
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5 Ways Content Marketing Can Help Accounting Firms
Everyone’s talking about it and most accounting firm owners have a sense they should be doing it, but what exactly is content marketing? In a nutshell, it’s a marketing paradigm that opts for providing something of value as a method of showing audiences why they might want to choose your services rather than telling them to do so. The benefits to your accounting firm are well worth taking the plunge. Content marketing helps you:
Think Help, not Hype, when Marketing Your Firm
For the past several decades, the function of marketing has been focused on selling consumers about the benefits of a particular service or product. Most companies, accounting firms included, have tried to create “hype” about their wares using mass media to generate sales.
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A Journey of Understanding – How One Firm is Reaping the Benefits of Marketing
The owners of Mattingly Zsebe, PA weren’t any different from most practitioners in terms of how they viewed marketing. In essence, “Marketing sucked…it didn’t work…it was a waste of time.” These were the sentiments of the partners, Bill Mattingly, CPA, and Dylan Zsebe, CPA, before they started their journey of understanding just a year ago.
5 Ways to Measure Your Firm’s Social Media Efforts
Professionals who participate in social media, and certainly most accountants I know, want to measure what they’re doing, in order to know if they should increase or decrease the time they spend on non-billable activities. Seldom do I find anyone who tweets or networks with colleagues on LinkedIn just because it takes up valuable time the accountant could be spending building business in other ways.
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Ranking the Top Business Brands in the U.S.
Some brands are iconic, like Coca Cola, Disney, Microsoft and Google. Others are just as well-known, but perhaps less respected, like some fast food or alcohol and tobacco companies. While others have an even lower impression... think Enron? But which brands do small businesses trust the most?
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E-book Helps Firms Improve Marketing & Customer Service
Is the marketing produced by your accounting firm truly so useful that people would pay for it if you asked them to do so? That’s the success standard outlined in the new e-book, Youtility for Accountants, co-authored by Darren Root, CPA and Jay Baer, and published by Portfolio/Penguin.
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Marketing Tips for the Self-Proclaimed “Not-so-Creative” Accountant
Accountants tend to fall in the analytical-left brain-thinker camp. This makes it difficult for some practitioners to make the transition to right brain creative thinking when the time comes to get a marketing program up and running.
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What Facebook’s Acquisition of WhatsApp Means for Firms
Every product line (or service, or industry) begins at introduction, when a handful of early adopters begin to use it. This stage requires a lot of investment with little profitability. If the product survives this stage – and most do not – sales and profits begin to pick up as the product grows in popularity and use. The product becomes self-sustaining as it enters maturity.