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5 Ways Content Marketing Can Help Accounting Firms

Everyone’s talking about it and most accounting firm owners have a sense they should be doing it, but what exactly is content marketing? In a nutshell, it’s a marketing paradigm that opts for providing something of value as a method of showing audiences why they might want to choose your services rather than telling them to do so. The benefits to your accounting firm are well worth taking the plunge. Content marketing helps you: