Marketing
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Patriot Software Adds Free HR Center For Users
Applications Open for Qualifying Advanced Energy Project Tax Credit
Review of CCH AnswerConnect Tax Research- The Accounting Technology Lab Podcast – Sept 2024
Accountant Pleads Guilty to Filing False Tax Returns in Connecticut
Easy Marketing Tips for Firms During Tax Season
Quick ways to boost your marketing efforts even during the chaos of busy season
How to Enhance Client Relationships, Even During Busy Season
Accountants, especially during busy season, have significant demands on their time, so it's critical to understand how to balance a desire to develop deeper client relationships and work-related time constraints.
A Great Marketing Tool: Google Authorship
“Being found” by potential clients can be a challenge. How do potential clients find you? The best way is always word of mouth from your colleagues and clients who know the work you do and your areas of expertise. But, word of mouth alone does not get the job done. People need a way to validate your skills and experience and learn a little bit more about you before they pick up the phone.
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2014: The Year of Your Firm’s Website
Each year, the Association for Accounting Marketing holds an awards ceremony at its annual conference, honoring outstanding achievements in the areas of accounting marketing and communications.
Rethinking The Social Media Strategy
It is popular among my learned accounting colleagues to portray the elders of the profession who have not signed on to the concept of a Social Media Strategy as some kinds of latter day Luddites.
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Growing Your Firm: The Value of Building a Connected Brand
A decade ago, having a strong brand was all about unity. As long as your firm’s visual identity and communications were cohesive your brand was considered effective.
![image1](https://www.cpapracticeadvisor.com/wp-content/uploads/sites/2/2022/07/13582/image1_11255045.png)
How Small Businesses Can Increase Customer Loyalty & Branding
Online Survey Reveals 74 Percent of Consumers Think More Positively About Sending Company and 87 Percent Report Increased Brand Loyalty
Ohio Accounting Firm Announces Name Change
The Ohio-based accounting and consulting firm Howard, Wershbale & Company, one of the top 200 accounting firms in the U.S., has announced that it is finished its rebranding as HW&Co.