Marketing January 6, 2025
The campaign follows closely on the heels of the newly launched RSM Catamaran, innovative outsourced solutions designed to meet the complex needs of middle-market businesses.
December 27, 2024
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February 24, 2015
Too many firms shoot from the hip in determining who should become a partner, essentially re-defining promotion criteria every time they discuss the subject. Don’t you owe it to yourselves to spend one paltry hour formalizing, in writing, critically ...
Firm Management November 5, 2014
When you think of marketing as simply “communicating,” it immediately feels doable. The fact is that many firms already have a marketing program in place, because marketing is really just communicating.
October 9, 2014
I used to consider myself an early adopter of all-things technology. Back when I was PC-based, I would upgrade to the newest operating system (OS) right away and buy the latest version of Microsoft Office. Almost 6 years ago when I moved to a Mac, wheneve
October 6, 2014
The Advisory Board is partnering with the Association for Accounting Marketing to provide executive-level marketing sessions at the 2015 Winning is Everything Conference. The sessions are designed to ...
October 2, 2014
Tenenz, Inc., which makes products and technologies for tax and accounting firms, has expansed its email marketing suite of products. Professionals can now choose from a variety of customizable, branded designs for digital client newsletters, memos, appoi
September 5, 2014
“Here he goes again,” I’m sure you’re thinking. Here’s yet another column or article written for accounting consumption about how to use social media. I’m sensing you’re kind of tired of these pieces, right? The fact is, if you’re reading this column, it may mean you really are interested in how to improve your social...…
Firm Management August 31, 2014
Trade shows remain a viable marketing option for accounting firms, yet many practitioners still don’t see the value. The fact is that if the appropriate level of planning is applied, trades shows can prove exceptionally successful in terms of lead generation and networking. Firms must first think through such items as budget, the right shows…
August 25, 2014
There are plenty of reasons to care about your brand, and high among them should be to make your voice heard: your unique voice. Voice is the contribution made to something larger than oneself. It’s the medium for sharing one’s purpose, values, talents and vision for the future. Yes, there are plenty of examples in…
August 7, 2014
So where do you place your firm's website on your list of priorities for your firm? Do you see it as a necessary evil that has to be dealt with just to “be in the game?” Or, do you see it as the gateway to serving your clients for the coming years? Chances are you…
July 28, 2014
Cherries were not on Diane Richards' grocery list on Monday, and yet they made it into her cart.
June 10, 2014
While larger firms may seem to have an advantage over their smaller counterparts because they allocate more money toward marketing and public relations, there’s no reason why smaller firms can’t do what they can to market their practices.
May 15, 2014
His firm has seen around 70 new clients since it opened, and business increased by 50% last February. James says that much of his success lies in his team’s terrific focus on giving his customers what they want, something he feels is often overlooked in other firms who are too busy chasing the next prospect.