Marketing

Millennials…Millions strong, big spenders, and all about the selfie…so how do you market to them?

Two reasons shape small businesses' decisions to hold back on digital marketing: (1) Perceived costs of digital marketing, and (2) inexperience with the required tools and strategies.

Their preference for videos has most Millennials turning to YouTube and Facebook, which frequently embeds video content. The report was commissioned by Sacunas, an integrated business-to-business (B2B) marketing agency.

In this new role, Nolan will be responsible for leading the marketing strategy to advance XCM’s customer-guided approach to providing digital automation solutions to accounting and corporate professionals.

You probably already know that your prospects are online. But you might be surprised just how many of them rely on the Internet for researching professional services partners. A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or […]

In differentiating your firm, you can speak in greater detail about the focused services you offer and the value of those solutions to clients. Furthermore, you no longer have to communicate to the masses, but rather can directly target to the ...

My FirmFiles helps accountants by making it easy to serve clients effectively. “Being able to securely and instantly transfer or store files allows accountants to spend less time on administrative tasks and more time handling billable work, ” said Bob ...

This practice tool is engineered to help practitioners maintain and grow their practices through the delivery of content that clients expect and appreciate from their accountant, tax and/or bookkeeping professional. The Marketing Resource Center ...