Marketing

How does one determine what geographic areas and cities might be ripe for an accounting rainmaker requires that the firm have a good understanding of its present client base; a better understanding of the kinds of individuals, non-profits and ...

A blog drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers.

With little access to financial resources and even smaller amounts of time, small to midsized businesses (SMBs) can have a challenging time producing timely, accurate and valuable financial calculations.

To compete, high growth accounting firms are spending more on average for in-house marketing staff, but their marketing budgets aren’t much higher than the budgets of low-growth firms. That’s because they are spending their marketing dollars ...

Lindsley’s primary experience relates to CPAs, but the practice management aspects apply to many other businesses, including law firms, accounting, technology integrators, and any business that tracks time and due dates.

That outcome-oriented approach is helping fuel a growing trend of pay-for-performance public relations firms that bill only for services successfully rendered, unlike the traditional model in which agencies charge a monthly retainer or hourly fees.

Prep your marketing plan for all fall leads.

Perhaps the biggest concern is: Do you want to let this issue drive a wedge between the firm and the partner candidate?