Marketing
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Patriot Software Adds Free HR Center For Users
Applications Open for Qualifying Advanced Energy Project Tax Credit
Review of CCH AnswerConnect Tax Research- The Accounting Technology Lab Podcast – Sept 2024
Accountant Pleads Guilty to Filing False Tax Returns in Connecticut
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Should Accounting Firm Billings Originated by Managers Reduce Their Buy-in?
Perhaps the biggest concern is: Do you want to let this issue drive a wedge between the firm and the partner candidate?
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The New and Improved YOU: How Professionals Can Market Their Own Personal Brand
When you think about it, though, personal branding is not new. It’s just that more people have the means to do it today and, fortunately, the Internet has provided us with numerous ways to create and maintain a personal brand.
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The Top 5 Marketing Mistakes by Accounting Firms
It’s not enough to place a CPA shingle outside your office and wait for clients to beat a path to your door. To grow in the digital age, you need to have a strong online presence – yet many accountants neglect this critical step, says veteran marketer.
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Great Storytellers Get The Girls
The folks telling these captivating stories aren’t holding some great secret. The fact is that anyone can tell a story. Yes, anyone. And that includes accounting professionals. The greatest of storytellers have simply taken the time to define what ...
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How to Market to Payroll Clients
Running a successful payroll practice is about more than just the services you provide; it’s also about selling those services. A great marketing campaign will consist of both digital and print collateral and target existing and prospective clients.
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Why CPAs Should Embrace Mobile Marketing
Believe it or not, accounting firms that focus on leveraging mobile technology in their practice are ahead of the curve. Mobile marketing is “the now” and the wave of the future. According to recent reports from Wolters Kluwer, CCH, BMO Wealth Institute,
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How Accounting Firms Can Break Up with Their Social Media Platform
If the appropriate goals for the network – traffic increases, lead generation, growth and reach, engagement, and sentiment – were set; yet, they are still coming up short, it might be time for the old heave-ho. But, before you do, answer these questions.
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6 Ways to Find and Grow a Profitable Specialty Niche
Accounting clients are always looking for more from their experience. One way firms can create better experiences is through niche services. Some firms focus on a specific industry or narrowly-defined tax, assurance and advisory services. The success of a